Millennials and Wellness
By Kecia Bal
From Human Resource Executive Online on Tuesday, March 29, 2016
Karen Marlo, vice president at the National Business Group on Health, which also partnered on the study, says the results are encouraging -- especially in the finding that employers are putting the emphasis on tailoring the message rather than creating individualized programs and offerings.
"It's really about how we send those messages to them and how we segment them," she says. "It's not that the programs have to be unique. It's how you engage them."
Aside from hiring a separate communications vendor, she says, many health plan or wellness program vendors already have invested in top-tier communications techniques. She suggests tapping those resources for what works and what doesn't for younger workers.
"I think it's critical to reach them, because you want to engage these employees early and not wait until they develop chronic diseases later on," she says.
Their willingness to accept employer guidance, Marlo says, lines up with how millennials interact generally.
"They're used to video cameras," she says. "They share a lot online in public forums. I think they come with a mindset of being more open to sharing themselves. Their comfort with technology provides another door employers can [use] to engage them."
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