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How Fitbit became the next big thing in corporate wellness
By Christina Farr
From Fast Company on Monday, April 18, 2016
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LuAnn Heinen from the not-for-profit National Business Group on Health says that some employers are still struggling to engage the very people they most want to reach. "The employees who aren’t in shape might not want to go through one of these challenges," she says. Many companies use leaderboards, for instance, which can lionize the fit but demoralize those with health issues.