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97% Say Big Data Analytics Crucial for Healthcare Benefit Choices
By Jennifer Bresnick
From Health IT Analytics on Wednesday, October 12, 2016
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“The 'one size fits all' approach to communications, however, has proven ineffective in engaging employees and engagement is now the number one challenge facing employers,” said Brian Marcotte, CEO and President of the non-profit National Business Group on Health, which helped to create the poll.

“Personalization is the key and there are emerging engagement platforms and point solutions that show great promise in driving and sustaining engagement by leveraging data, predictive analytics and technology to reach people with personalized, timely, relevant and actionable information."